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Luxury Brand Management Courses in Italy

Italy is a beating heart of the global luxury industry – from the high-fashion streets of Milan to the artisanal workshops of Florence, Italy is synonymous to elegance, brand prestige and craftsmanship. This unmatched legacy, when combined with cutting-edge business education gives you a destination perfect for students looking forward to making a career in luxury. Having said that, Italy is known for luxury brand management courses that not only teach marketing strategies or supply chain operations, but also bring students into the close proximity to world-renowned brands like Gucci, Prada, Valentino, and more.

Hence, if you are planning to pursue a career in a luxury label, or interested in starting your own brand, Italy offers an educational system that is designed for success. Read on this article to know more about luxury brand management courses in Italy, top universities, admission requirements, and much more.

Highlight Table

Parameter Details
Popular Degrees Master’s in Luxury Brand Management, MBA in Luxury Management, MSc in Fashion & Luxury Marketing
Top Locations Milan, Rome, Florence, Turin
Medium of Instruction English (for most international programs)
Duration 12–24 months (Master’s/MBA), 3–4 years (Bachelor’s)
Average Tuition Fees €12,000 – €30,000 per year
Scholarships Merit-based, regional scholarships, brand-specific sponsorships
Key Industries Fashion, Jewelry, Watches, Luxury Hospitality, Automotive, Lifestyle

Why Study Luxury Brand Management in Italy?

Italy is one of the world’s most influential luxury hubs. When a student chooses to pursue their luxury management in Italy, they get direct access to renowned brands, industry experts, and innovative techniques that can help them shape their career in the very field. Here are some of the reasons why choose Italy for your luxury brand management course is a good idea:

  • Global Luxury Hub: Italy is home to some of the leading fashion brands in the world. Students can get access to brands like Gucci, Prada, Valentino, and more.
  • Industry Connections: While studying in Italy, students can develop a strong network of top industry professionals and luxury houses.
  • Hands-On Learning Experience: With different internships, brand collaborations, and real-world projects, students can get the opportunity to learn directly from the experts.
  • English-Taught Programs: Several luxury management colleges in Italy offer a wide range of programs with the medium of instruction as English. 
  • Career Opportunities: There is a strong demand for luxury brand managers in Italy and other parts of the world, opening umpteen career opportunities for the luxury professionals.

Thinking about Luxury Brand Management in Italy but not sure where to start? Let us guide you step by step

Top Universities and Schools Offering Luxury Brand Management in Italy

The universities in Italy below are regularly ranked among the top institutions for art, design, and technical excellence, combining academic prestige with real-world industry relevance.

1. Politecnico di Milano

Politecnico di Milano is a prestigious public university located in Milan, and is known for its excellence in art and design. The university is known for its academic rigor and innovative, industry-focused learning.

Location

Milan

QS Ranking

6

Medium of Instruction

English/Italian

Popular Courses

Industrial Design, Fashion Design, Architecture

2. Istituto Marangoni

Istituto Marangoni is a prestigious fashion and design school. It is a private Italian university, and is famous for shaping top talent in luxury fashion, styling, and creative business.

Location

Milan/Florence

QS Ranking

51-100

Medium of Instruction

English

Popular Courses

Fashion Design, Luxury Brand Management, Visual Design

3. NABA - Nuova Accademia di Belle Arti

Another private university in Italy, which is known for its art and design academics is known as Nuova Accademia di Belle Arti (NABA). The university offers a wide range of creative programs in visual arts, fashion, and design.

Location

Milan/Rome

QS Ranking

51-100

Medium of Instruction

English/Italian

Popular Courses

Fashion Management, Visual & Communication Design

4. Politecnico di Torino

A technical university also finds a place on this list, which is Politecnico di Torino. This university is known for its courses in design, engineering, architecture, and industrial design. The university also has a strong reputation for research and innovation.

Location

Turin

QS Ranking

51-100

Medium of Instruction

English/Italian

Popular Courses

Product Design, Engineering Design, Industrial Design

5. Sapienza University of Rome

Sapienza University of Rome is one the Europe’s oldest and largest universities. The university offers a diverse range of programs across arts, sciences, and humanities, with a solid presence in design and architecture.

Location

Rome

QS Ranking

101-150

Medium of Instruction

English/Italian

Popular Courses

Fashion Communication, Design, Luxury Culture Studies

6. Universita lauv di Venezia

Universita lauv di Venezia is a specialized public university, which is dedicated to architecture, urban planning, design, and the arts. Located in Venice, the university is one of the top choices among international students.

Location

Venice

QS Ranking

101-150

Medium of Instruction

English/Italian

Popular Courses

Fashion Design, Architecture, Visual Arts

7. IED - Istituto Europeo di Design

IED is an international design school network with a strong focus on fashion, visual arts, communication, and creative business, offering both undergraduate and postgraduate programs.

Location

Milan, Rome, Florence

QS Ranking

151-200

Medium of Instruction

English/Italian

Popular Courses

Fashion Design, Brand Management, Visual Communication

8. University of Bologna

University of Bologna is the oldest university in Europe, and is known for its comprehensive range of programs in arts and design. The university has decades of reputation, and has produced several fashion legends.

Location

Bologna

QS Ranking

201-250

Medium of Instruction

English/Italian

Popular Courses

Design, Cultural Heritage, Luxury Fashion Studies

9. Domus Academy

Located in Milan, Domus Academy is known for project-based learning, innovation, and close collaboration with global luxury brands.

Location

Milan

QS Ranking

201-250

Medium of Instruction

English

Popular Courses

Luxury Brand Management, Fashion & Business Design, Innovation

Course Structure & Specializations

Luxury Brand Management courses in Italy are designed to blend creativity, business acumen, and an in-depth understanding of the luxury market. Programs typically combine core management subjects with industry-specific modules, case studies, internships, and networking opportunities with global brands.

Core Subjects

  • Luxury Marketing & Communication
  • Consumer Behavior in Luxury Markets
  • Retail & Visual Merchandising
  • Luxury Supply Chain & Operations
  • Brand Strategy & Positioning
  • Digital Transformation in Luxury

Specializations

  • Fashion & Accessories
  • Luxury Hospitality & Tourism
  • Jewelry & Watches
  • Automotive Luxury
  • Wine & Gourmet Management

Admission Requirements for Luxury Brand Management Courses in Italy

Admission into luxury brand management programs in Italy varies by university and course level, but most institutions look for a blend of academic qualifications, creative skills, and a strong motivation to join the luxury sector. Many programs also require a portfolio or relevant work experience, especially for design-focused courses. Here are some of the common requirements:

  • High school diploma (12 years of education)
  • Proof of English proficiency (IELTS 6.0 / TOEFL 80)
  • Portfolio or motivation letter (for design-related courses)
  • Bachelor’s degree in business, design, marketing, or related field
  • Work experience preferred (especially for MBA)
  • Proof of English proficiency (IELTS 6.5 / TOEFL 90)
  • Resume/CV, statement of purpose, and recommendation letters

Confused about eligibility for Luxury Brand Management in Italy? Let us guide you step by step.

Tuition Fees for Brand Luxury Management in Italy

The cost of studying luxury brand management in Italy depends on the type of institution (public or private), the city, and the program level. Below is an approximate fee range for international students.
Program Level Annual Tuition Fee Range
Undergraduate Programs €6,000 – €18,000
Postgraduate Programs €8,000 – €25,000
MBA / Executive Programs €20,000 – €45,000

Scholarships for Luxury Brand Management Courses in Italy

Pursuing luxury brand management in Italy can be a major investment, but a wide range of scholarships and financial aid options are available for both EU and non-EU students. Here are some of the scholarships in Itay available for the students:
Scholarship Name Benefits
MAECI Scholarships for Foreign Students Full/partial tuition waiver + monthly stipend
DSU Regional Scholarship Tuition fee waiver + accommodation + meal vouchers
Istituto Marangoni Scholarships 20–50% tuition fee reduction
NABA Scholarships Up to 40% tuition reduction
Domus Academy Scholarships Up to 50% tuition fee waiver
IED – Istituto Europeo di Design Scholarships 50–100% tuition coverage
Bocconi Merit & International Awards Full or partial tuition waiver
Politecnico di Milano Merit-Based Scholarships Full tuition waiver + €5,000/year stipend

Career Opportunities After Graduation

Graduating from a luxury brand management program in Italy opens the door to a world of high-profile careers in fashion, design, hospitality, and premium lifestyle sectors. Here are some of the opportunities that the graduates can enjoy:

  • Luxury Brand Manager
  • Marketing & Communications Specialist
  • Retail & Store Manager
  • Product Development Manager
  • Fashion Buyer or Merchandiser
  • PR & Events Manager
  • E-commerce & Digital Marketing Manager
  • Luxury Hospitality Manager
  • Consultant for Luxury Businesses

How YES Italy Can Help You?

YES Italy offers end-to-end guidance to ensure your journey is smooth and successful. With expertise in Italian education and direct connections with top institutions, they help you secure your place in the best programs. Some of the services that YES Italy offers to its students include:

  • Course Selection Assistance
  • University Selection Guidance
  • Application Support
  • Scholarship Assistance 
  • Student Visa & Immigration Support
  • Accommodation Assistance
  • Pre-Departure Orientation
  • Career Counselling

Conclusion

Studying Luxury Brand Management in Italy gives a direct exposure to world-renowned fashion houses, design studios, and luxury innovators. With top-tier universities, internationally recognized programs, and a culture that lives and breathes style, you’ll gain both the creative vision and business acumen needed to lead in the global luxury market.

Whether you dream of working for a legendary Italian brand, launching your own luxury label, or managing high-end products worldwide, Italy offers the perfect blend of tradition, innovation, and opportunity. And with YES Italy as your trusted education partner, your journey from application to arrival, and beyond, becomes seamless, stress-free, and strategically guided.

Answer You Need To Know

Frequently Asked Questions

Do you have questions? Check out these frequently asked questions from visitors and applicants. See if we address your concerns, or feel free to contact us directly.

Luxury brand managers are in real demand in Italy. The average salary of a brand manager ranges between €35,000 and €80,000 per year, depending on experience and company size.

Luxury brand managers are in real demand in Italy. The average salary of a brand manager ranges between €35,000 and €80,000 per year, depending on experience and company size.

As Italy is home to some of the best fashion schools, you can find several luxury brand management courses. Some of the popular universities include Politecnico di Milano, Istituto Marangoni, Universita lauv di Venezia, among others.

If you are planning to pursue an MBA Degree, you would need work experience for around 1-3 years. However, if you are going for a master’s program, the work experience is not mandatory, but increases your chances of getting the admission.

Yes, a wide range of luxury brand management courses in Italy are available with the medium of instruction as English. This helps international students get the best of fashion education without any language barrier.

Yes, students, after their graduation in Italy, can stay up to 12 months to find employment or start their business.

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